How To Increasing Your YouTube Adsense Earnings
Many
people who first go on YouTube only think about one thing - making
money. Money is good. Maybe it's even really good. But there are many
steps that you have ot take before your YouTube partner account starts
to go anywhere, and you start increasing your YouTube Adsense Revenue.
Improving your Ads
The
first place to improve is with your ads themselves. This assumes that
you’ve already reached a point where you can become an official YouTube
Partner and monetize your videos.
Monetize video
Generally you’ll be invited to become a YouTube Partner once you have
around 1,000,000 channel views, a reasonable daily view count and a
decent number of videos.
Use keyword research to target your videos.
keyword research helps you know what users are looking for in videos, and it helps them find your videos on the subject.
Optimize video tags to attract higher value ads.
Sometimes all it takes to access better ads is tweaking your keywords.
Improving your Videos
More impressions and clicks means more profit so optimize your videos and produce excellent content to maximize your profits.
Create videos people want to see.
This is the key to all YouTube success. You can spend thousands of dollars on high production videos all you like.
Post videos regularly.
A schedule does two
things. First, it gives users a guarantee of regular content, even if
it’s once per week. It gives them something to look forward to.
Scheduling is why weekly television is so effective.
Brand yourself.
You can post the same video on
two different channels, one with a personal username and one with a
brand name, and the brand name will almost definitely perform better.
Link in the description.
Your video
description is partially hidden by default, so only the most interested
people will be expanding it to check out the details. This is a great
place, surprisingly, to include links to your site, Facebook, Google+,
Twitter or whatever other sites you want to advertise.
Include end-of-video call to action boxes.
The
standard, when you watch serious channel videos, seems to be two boxes
with annotation links to related videos, a box that links via annotation
to your channel subscription page, and space for some words or an actor
encouraging clicking one of the boxes.
Optimize descriptions and titles for SEO.
Your
video description and your title are the only text associated with your
video, unless you implement captions, which aren’t indexed by search
engines anyway.
Pick a compelling thumbnail.
By default,
YouTube selects frames from partway through your video – generally the
25 percent and 50 percent points – to create thumbnails for you to
choose.
Optimize your channel page itself.
Few
beginners think to change the look and feel of their channel page, but
even a few simple changes can make a world of difference.
Use shorter videos as intros to the channel.
Users have a hard time justifying the investment of starting a video
10+ minutes long if they don’t already know they like the content
produced by the channel.
Implement captions.
Closed captions can be generated automatically by YouTube, but the software that creates them is notorious for poor captions.
Create video responses to popular industry videos.
Responding
to other videos has declined somewhat in recent years, but it can still
be a good way to siphon traffic from more popular channels,
particularly when the response you make is valuable and interesting.
Promote your videos in blog posts.
Many businesses use YouTube as an afterthought, to host videos they embed in their blog posts for value.
Promote your videos on social media accounts.
Facebook and Google+ work very well to post videos with their robust preview generation.
Promote your video series’ through partner blogs.
You
aren’t limited to using your videos in your own blog. One common blog
sharing technique is to write a post responding to a popular post, in
hopes of sharing that post’s audience.
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